MSP Marketing 101.
The ultimate MSP Marketing blueprint

Dave Sutton and Mark Copeman have helped
100’s of MSPs take their marketing to the next level.
They’ve packed those years of experience into
a single video series.

Welcome to a 4.5 hour video programme,
which may just change your business.

“MSP Marketing 101 is hands down the most informative, clear, and practical marketing course I’ve ever encountered.”
– Davide Zunino – Technoufficio, Italy

The ultimate MSP Marketing blueprint,
based on the Wingman MSP Marketing operating System™

Marketing and sales is hard.

Marketing and sales in the IT industry is REALLY hard.

We know. We get it. We’ve been working with hundreds of MSPs around the world for the last 8 years.

Many MSP owners seek help from third parties. Others choose to go it alone.

We’ve designed this programme to help those who want to go it alone.

We’ve captured our ‘day jobs’ across 4.5+ hours of video, spread over 27 modules – each containing real life examples, anecdotes, how-to’s and how not-to’s. There are demos, worked examples, a dose of realism and more.

The programme is built around our unique MSP Marketing operating System™ shown in the diagram.

It’s the complete blueprint for taking your MSP’s marketing to the next level.

Grab your trial access today and get started with our intro module completely free.

Wingman's MSP Marketing operating System™

“I 100% trust Dave, Mark and their wonderful team of experts at Wingman!
We’re now working with them ongoing .”

– Laura Kiep Berst, KK Worx IL, USA

The ultimate guide to taking your
MSP Marketing to the next level

27 high impact videos (4.5+ hours) optimised for desktop and mobile
Learn the concept of marketing being a process
Learn the importance of getting your marketing foundation right
Find out why you need to develop a product ecosystem for your prospects
Watch dozens of website do’s and don’t’s
Learn how to create the ultimate website call to action
Understand the principles of Search Engine Optimisation
Get to grips with how your prospects search for your IT services
Learn the secrets of getting a flow of regular testimonials
Find out how to become an influencer in your marketplace
Understand the key marketing metrics you should be tracking to show progress
Learn how to create the ultimate sales proposal (based on dozens of client proposal reviews)
Get the inspiration and ‘shot in the arm’ you need to get growth going again
Download campaign ideas to use tomorrow
Use our lists of calls to action and example ‘free gifts’ to start conversations
Experiment with our example telemarketing scripts
Access for 365 days

Wingman's MSP Marketing course highlights

“What sets Wingman Marketing apart is their creativity in developing marketing strategies tailored specifically for MSP providers.”

– Farica Chang, Anderson Technologies, MO, USA

Boxset binge, or take your time

Find your pathway to success.

Be inspired by 4.5+ hours of video, spread across 27 bite-sized modules alongside pdf downloads to take your MSP’s marketing to the next level.

Introduction

Why you need to take this seriously
Why are we qualified
Where do we see MSPs needing help?
Getting realistic – setting the scene
Timescales and effort required – let’s get real

How to build an MSP Marketing operating System

Introducing the MSP Marketing Operating System

Business fundamentals

Going back to basics
Understanding your target market
Getting your proposition right

Marketing foundation

How to get your MSP’s website right
The importance of having the basics in place
The power of social proof and how to go about getting it

Passive marketing

Why you need to be FOUND
Content marketing isn’t going away
SEO principles
Keyphrase selection demo

Active marketing

Why you need to be HEARD
How to approach campaigning
Telemarketing

Influencer marketing

What it is & how to get started

Progress measurement

Why you need to measure
What you should be measuring
How to measure progress

The human factor

Why being held to account is so important

Sales process

A guide to creating the ultimate sales proposal

The future

How to get started

“I’d have no issues or concerns recommending Wingman to anyone.”

– Scott Holzberger, ZaheZone, Brisbane, Australia

Pricing (access for 12 months)

£499 + VAT as applicable … or, choose to pay in USD, CAD, EUR or AUD.

Register for FREE access to the first 40 mins for 30 days.

Upgrade to the full programme inside.

Need something else?

Do you want to resell or license the content? Let’s talk.

Drop us a line and we’ll help.

The programme features Dave Sutton, MD of Wingman MSP Marketing.
Dave has worked with 200+ MSPs around the world over the last 8 years.
He’s a frequent guest on industry podcasts and webinars and has a focus on a systemised approach to marketing.

He is joined by his fellow Wingman Director, Mark Copeman, serial entrepreneur, author, producer of the Helpdesk Habits programme and C-list MSP celebrity.
Mark has reviewed 100’s of MSP websites on stage and via video. He is the resident marketer for multiple industry vendors and the Tribal website reviewer at the Tech Tribe.

Kickstart your MSP’s future,
with a free 30 day trial.

Free trial account

40+ mins of content to get you in the marketing mood
5 high impact videos to get you started on your journey
1 month’s access
No payment card required
Upgrade to full membership inside

Full membership

4.5+ hours, across 27 high impact, videos
Example scripts, campaign examples and ideas to download
Access for 365 days
50% discount for subsequent years’ access (optional)

We are so glad we came across Wingman!

– John Slavik, Prodigy Complete IT Solutions, FL, USA

MSP Marketing 101. The ultimate MSP Marketing blueprint

Dave Sutton and Mark Copeman have helped 100’s of MSPs take their marketing to the next level. They’ve packed those years of experience into a single video series.

Welcome to a 4.5 hour video programme, which may just change your business.

The ultimate MSP Marketing blueprint, based on the Wingman MSP Marketing operating System™

The ultimate guide to taking your MSP Marketing to the next level